Worthy Reads: July

Everything I have enjoyed this past month!

If you follow our IG stories, you already know how much our family loves pizza! Michael has mastered the art of making Detroit-style pizza, which has quickly become a staple in our household. It's much easier to prepare than traditional rolled dough, and it's now part of our "famous" home-cooked collection. Our friends and family can't get enough of it!

Growing up, Abercrombie was the brand I wanted to wear. It was synonymous with coolness and affluence. Friends collected bags and wallpapered their rooms with Abercrombie photoshoots just as much as they collected Absolut (this one was my favorite) and Got Milk? ads. It was the ultimate cool kid brand, but as big as their reputation grew, their fall from grace was equally monumental.

 

Abercrombie set out to redefine its identity and reconnect with consumers in a more authentic and inclusive way, while also enhancing its digital and e-commerce capabilities to stay competitive in the modern retail landscape. This article dives into how they unbranded themselves to become bigger than ever.