If we are known for anything, it's our unique prints. Unfortunately printing your own fabric is really really expensive. It's like triple the cost of buying it wholesale (at least for the levels we are currently purchasing) so when Lily and I sat down to discuss what our first print should look like we knew it couldn't be ordinary.
I knew all of our dresses were going to be vintage inspired. Our classic girls dresses had vintage silhouettes with really feminine details, but were usually made in equally as girly fabrics. Unlike those actual vintage pieces though, ours would be made in fabrics that you wouldn't ever find in kids clothing, especially in girls dresses. The pieces we were creating were fresh and modern takes on those vintage silhouettes. We launched with 5 woven fabrics and 3 colors of an insanely soft tri-blend jersey for our loungewear. With Lily making every piece to order, we were able to save a significant amount of money starting out.